Saturday, February 09, 2008

New USPS "Power of the Letter" Website

USPS and Home Box Office (HBO) are jointly promoting the upcoming cable network’s miniseries, John Adams, and National Card and Letter Writing Month with a new website.

The HBO production is based on the book John Adams, by Pulitzer Prize winner David McCullough. The best-selling biography of the founding father centers on the letters Adams and his wife, Abigail, wrote each other during their courtship and 54-year marriage.

The USPS campaign includes a national cancellation featuring an Adams quote, “Let us dare to read, think, speak and write.” Postal receipts from point-of-service terminals and Automated Postal Centers will include the Adams quote and the website. Standees and window clings will appear in nearly 12,000 Post Offices around the country promoting the website and the miniseries.

HBO will premiere its seven-part miniseries with two episodes on Sunday evening, March 16. Episodes 3-7 will air the subsequent five Sundays, with the series ending on April 20.

To visit the new website, click here.
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posted by Don Schilling at 12:01 AM