The Ivory Stamp Club
In a radio series, Australian Army officer Captain Tim Healy fascinated his listeners with stories about stamps on a 15-minute show that aired three times a week. H.E. Harris & Co. and P & G offered their listeners stamp packets for 10 cents and two Ivory Soap wrappers.
By sending in the wrappers, you could become a member of "Captain Tim's Ivory Stamp Club." By 1936, almost a million people had written in asking for the stamp album and over 2 1/2 million people had joined the stamp club.
By 1936, almost a million people had written in asking for the stamp album and over 21/2 million people had joined the stamp club. The show was responsible for distributing over 400 million stamps according to H.E.Harris & Co.
H. E. Harris & Co. recently merged with Whitman Books. Whitman's website provides additional information and photographs.
To learn more, click here.