Ode to Snail Mail

The Forbes website reports, "In the same week first-class postage rose a penny to 45 cents, the debt-ridden United States Postal Service re-circulated its ode to snail mail, the 'Hacker' commercial. If you haven’t seen it, the spot opens with women putting notices they presumably received via mail on their refrigerators and cork board. 'A refrigerator has never been hacked,' the narrator says. 'An online virus has never attacked a cork board.'"

Contributor Mickey Meece goes on to say that the ad, targeting businesses, implores them to: “Give your customers the added feeling of security a printed statement or receipt provides – with mail. It’s good for business, and even better for your customers. For safe and secure ways to stay connected, visit USPS.com/mail.”

Mark Finkelstein of the Newsbusters.org blog wrote: “The Post Office was trying to make the argument that snail mail is safer and more appealing to people in general and customers in particular. You might call it trying to sweep back the Internet age with a soggy envelope.

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